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How much does the "Old Softy" model pillow sell for?

$12

$20

The "Old Softy" model pillow is priced at $20, which reflects its market positioning and the target customer demographic. Pillows in this price range typically indicate a balance between affordability and quality, appealing to consumers who are looking for comfort without the premium price tag that luxury brands might demand. This pricing strategy can also be a reflection of materials used, brand reputation, and the competitive landscape in the bedding market. It is essential to understand that pricing not only influences consumer perception but also impacts overall sales performance by attracting a broader customer base who value both quality and cost-effectiveness. In this case, the price of $20 suggests that the "Old Softy" is positioned as a desirable option for consumers seeking good value in their purchasing decisions.

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$25

$35

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