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Question: 1 / 400

What is the major drawback of using an online survey for market research?

Time-consuming for respondents

Low response rates compared to mail surveys

Customers without internet access are excluded from the sample.

The major drawback of using an online survey for market research is that it can exclude customers who do not have internet access, which limits the diversity and representativeness of the sample. This exclusion can lead to biased results, as it might not account for the opinions and behaviors of a significant portion of the population, particularly in demographics that are less likely to have consistent internet access.

In contrast to other methods, like mail surveys, which can reach a broader audience, online surveys inherently rely on internet connectivity, potentially overlooking important segments such as low-income individuals, the elderly, or those in rural areas where internet access can be limited. This limitation can skew the survey findings and affect the overall validity of the market research conclusions.

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